As we close out October and step into the heart of South Africa’s peak travel season, there’s an unmistakable sense of optimism in the air — and Cape Town is right at the centre of it.
According to Tourism Update’s recent article by Dale Hes, “Overseas arrivals surged by 24% in comparison to the third quarter of 2024,” with major source markets like Europe and North America growing by 21.7% and 18.4% respectively. It’s clear that global travellers are once again looking to South Africa — and Cape Town in particular — for world-class experiences, culture, and lifestyle.
The Global Return to the Mother City
Cape Town’s combination of urban sophistication, coastal beauty, and cultural depth continues to position it as one of the most desirable destinations globally. As Rhino Africa CEO David Ryan shared, “The UK and broader Europe remain the bellwether for Cape Town (helped by extra capacity out of London) with the US continuing to deliver the high-value trips.”
That means not only more visitors, but also higher-value stays — a welcome signal for our Partners and investors who are part of Cape Town’s vibrant short-term rental market.
At Fluent, we’re already seeing this upward trend reflected in booking data across our managed apartments in Sea Point and surrounding neighbourhoods. Increased demand from overseas markets is driving stronger occupancy rates, higher ADRs, and longer booking lead times — especially as travellers plan their summer holidays earlier and stay for longer.
Spotlight on Sea Point
Sea Point continues to shine as one of Cape Town’s most attractive investment and lifestyle hubs. With its promenade, ocean views, trendy cafés, and easy access to Clifton, the V&A Waterfront and Table Mountain, it’s the perfect balance of relaxation and city living. It’s no surprise that both local and international travellers are increasingly choosing to stay here.
The Bigger Picture
As SATSA CEO David Frost notes, South Africa’s tourism recovery is now at 90% of pre-COVID levels, thanks to improved air access and industry collaboration. But what’s even more exciting is what lies ahead — with new flight routes, dynamic marketing, and a growing appetite for meaningful travel experiences!
At Fluent, we’re proud to be part of this momentum — helping our Partners benefit from Cape Town’s resurgence while offering guests a seamless, memorable stay in the city we call home.
